June 2016 saw me land an internship at the UNICEF Eastern and Southern Africa Regional Office. Come October, the internship grew into a consultancy until December of the same year.

In April 2017, I was called back for another consultancy until March 2018.

My main role was handling social media on the UNICEF Africa social media pages. The page was co-owned with the UNICEF Western and Central Africa Regional Office too. We therefore had frequent online planning meetings to plan and share content to feature at different times on the UNICEF Africa pages.

While sitting at the Regional Office, I was also liaising with country offices to support the creation and coordination of social media strategies and campaigns, monitoring and analysis, and moderation of platforms.

Rabbit King Kaka plays football with children near the Nabuskal Outreach site, Turkana County, Kenya.
A visit to Nabuskal Outreach site, Turkana County, with the UNICEF Kenya Country Office in 2017

Some of the regional advocacy initiatives I have been involved in include the El Niño drought crisis and South Sudan responses. I have been responsible for steering social media during the launch of the Generation 2030 report and have also supported global campaign pushes such as the Early Moments Matter, World Breastfeeding Week, World Immunization Week, World Refugees Day and World Water Week.

At the point of my contracts, UNICEF was enrolled to the Hootsuite platform, and I was in charge of the Eastern and Southern Africa Region’s team. I was responsible for enrolling and training different members of Country Offices’ teams into Hootsuite.

This role also saw me run a training for all Country Offices in the region during the Communication Network Meeting in 2017. Following this training, I was also invited to the Rwanda Country Office to train their Communication Section on social media strategies.